Our Goal: Make Sure Clicks Convert Into Customers
Although Microsoft Adcenter only accounts for about 20% of the search engine market through Bing and Yahoo, Insight Forge has made a point to familiarize ourselves with the platform to best serve our clients. MS Adcenter’s PPC options are very similar to Google’s and often offer a great addition to an Adwords campaign.
Microsoft Adcenter allows businesses to precisely target customers both geographically and demographically. Through Microsoft Bing and an alliance with Yahoo, Adcenter allows a company to potentially reach near 78 million users.
Just like with Google Adwords, with Adcenter you only pay when someone clicks your ad. This means Insight Forge’s goal in customizing and managing a Microsoft ad campaign is to ensure that you a receiving relevant clicks that are likely to convert into your customers.