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Why is Netflix Hiding Their Non-Original Content from Google?
There has been a lot of recent news regarding Netflix and their new business model, particularly centered around the company's release of original content like 'House of Cards' and the much awaited new season of 'Arrested Development.' Despite all of the buzz,...
read moreSEM, SEO, PPC, CPC, CTR, SERP…
Small businesses can often become quite overwhelmed with everything that comes along with running pay per click, search engine optimization and social media campaigns. Beyond the massive amount of information out there on the subjects and the constantly evolving...
read moreAdwords Zip Code Targeting for Local Businesses
Many local businesses that provide professional services have a specific 'market area.' Whether it be a cleaning service, moving company or franchise business, each might only be able to serve a specific territory depending on how far they are willing to travel from...
read moreStart a Partner Links Program for SEO
One important factor in the organic ranking of your website are the number of links from other external sites that direct back to your website. In the 'old days' of search engine optimization, Google used to take this into account as one of the primary factors for...
read moreGoogle Adwords Auction Insights Goes Live
Google has added a great new tool to their Adwords platform - the ability to closely examine auctions for individual keywords to flesh out the competitive field. The tool is called 'auction insights' and appears under the 'keywords' tab. To access auction insights for...
read moreThe Real Reason for Google’s Push for Autonomous Cars: Advertising
A very interesting story recently broke regarding the legality and politics of autonomous vehicles. From CNN: "Nevada became the first state on Monday to approve a license plate for prototypes of "autonomous vehicles" that drive themselves." This, of course, is...
read moreGoogle Glasses Advertising Update
Google recently released a video emulation of what it would be like for a wearer to experience the world through it's upcoming product - Google glasses. The video is complete with the wearer checking the weather when looking out the window, getting directions as he...
read moreFranchise Marketing Tip of the Day: Adwords – Making Use of Your Trademark
Many franchise companies as well as most businesses have proprietary names and brands that are trademarked. This tool can be utilized very effectively through Google Adwords and any other pay per click marketing platform that includes ad titles and copy. Including a...
read moreHow Will Google Adwords Incorporate Augmented Advertising?
The big news from Google this week came out of the company's secret Mountain View 'Google X' laboratories that work on long term R&D projects. The New York Times reported that Google's rumored 'augmented reality' glasses would be released to consumers by the end...
read morePPC & Adwords Campaigns for New Movie Releases
Pay-per-click campaigns, and more specifically Google Adwords campaigns, are continually becoming utilized in more industries to garner attention for upcoming products. One industry that appears to be catching on to usefulness of Adwords lately is Hollywood. I...
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