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Power Up Google Home For A Unique AI Experience
Google Assistant comes alive when you “wake it up” by saying, “Okay, Google” or “Hey, Google.” What follows the wake up can be a wide range of commands like reading back a recipe, setting a reminder for an appointment or getting directions. It can also help you maintain any smart home devices like a thermostat, lights and security systems. The number of commands you can ask Google to help with grows each day.
read moreNot Sure What To Order At A Restaurant? Google Has An App For That
Google has embraced this concept of “menu curiosity” and integrated into a pair of new features. The goal is to make it easier for the undecided restaurant patron to decide on what to get for dinner.
read moreBoost Your Optimizing Potential With Featured Snippets
Today, you need to be a lot more proactive then just dropping in a few well-place keywords. Your optimizing can be given a strong boost with featured snippets. Best of all, you don’t have to be an “industry leader” in terms of sales to benefit from featured snippets....
read moreWhy is Netflix Hiding Their Non-Original Content from Google?
There has been a lot of recent news regarding Netflix and their new business model, particularly centered around the company's release of original content like 'House of Cards' and the much awaited new season of 'Arrested Development.' Despite all of the buzz,...
read moreSEM, SEO, PPC, CPC, CTR, SERP…
Small businesses can often become quite overwhelmed with everything that comes along with running pay per click, search engine optimization and social media campaigns. Beyond the massive amount of information out there on the subjects and the constantly evolving...
read moreAdwords Zip Code Targeting for Local Businesses
Many local businesses that provide professional services have a specific 'market area.' Whether it be a cleaning service, moving company or franchise business, each might only be able to serve a specific territory depending on how far they are willing to travel from...
read moreStart a Partner Links Program for SEO
One important factor in the organic ranking of your website are the number of links from other external sites that direct back to your website. In the 'old days' of search engine optimization, Google used to take this into account as one of the primary factors for...
read moreGoogle Adwords Auction Insights Goes Live
Google has added a great new tool to their Adwords platform - the ability to closely examine auctions for individual keywords to flesh out the competitive field. The tool is called 'auction insights' and appears under the 'keywords' tab. To access auction insights for...
read moreThe Real Reason for Google’s Push for Autonomous Cars: Advertising
A very interesting story recently broke regarding the legality and politics of autonomous vehicles. From CNN: "Nevada became the first state on Monday to approve a license plate for prototypes of "autonomous vehicles" that drive themselves." This, of course, is...
read moreGoogle Glasses Advertising Update
Google recently released a video emulation of what it would be like for a wearer to experience the world through it's upcoming product - Google glasses. The video is complete with the wearer checking the weather when looking out the window, getting directions as he...
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