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Franchise Marketing Tip of the Day: PPC Local Competitor Bidding

by David Rothschild | Jul 5, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google

Bidding on competitor PPC keywords has basically become standard practice in a variety of industries, especially with large franchise organizations that are battling for market share.  Even though quality score isn’t going to benefit from this strategy (your ad...

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