by David Rothschild | May 29, 2013 | Google, Robots.txt, SEO
There has been a lot of recent news regarding Netflix and their new business model, particularly centered around the company’s release of original content like ‘House of Cards’ and the much awaited new season of ‘Arrested Development.’...
by David Rothschild | Jan 24, 2013 | Adwords, Adwords Guide, Google, Marketing, SEO, Social Media Marketing
Small businesses can often become quite overwhelmed with everything that comes along with running pay per click, search engine optimization and social media campaigns. Beyond the massive amount of information out there on the subjects and the constantly evolving...
by David Rothschild | Nov 15, 2012 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, local SEO
Many local businesses that provide professional services have a specific ‘market area.’ Whether it be a cleaning service, moving company or franchise business, each might only be able to serve a specific territory depending on how far they are willing to...
by David Rothschild | Nov 1, 2012 | Franchise Marketing, Google, link building, link exchange program, local SEO, SEO, SEO Basics
One important factor in the organic ranking of your website are the number of links from other external sites that direct back to your website. In the ‘old days’ of search engine optimization, Google used to take this into account as one of the primary...
by David Rothschild | May 24, 2012 | Adwords, Adwords Auction Insights, Google, keywords, ppc
Google has added a great new tool to their Adwords platform – the ability to closely examine auctions for individual keywords to flesh out the competitive field. The tool is called ‘auction insights’ and appears under the ‘keywords’ tab....
