by David Rothschild | Nov 15, 2012 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, local SEO
Many local businesses that provide professional services have a specific ‘market area.’ Whether it be a cleaning service, moving company or franchise business, each might only be able to serve a specific territory depending on how far they are willing to...
by David Rothschild | Jul 8, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Pay Per Click Marketing, ppc
For a franchise organization with multiple territories, one of the keys for Adwords success is to make each territory as distinct as possible. One way this can be achieved is by utilizing location specific display URLS within your ad text. This display URL should...
by David Rothschild | Jul 5, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google
Bidding on competitor PPC keywords has basically become standard practice in a variety of industries, especially with large franchise organizations that are battling for market share. Even though quality score isn’t going to benefit from this strategy (your ad...
by David Rothschild | Jun 30, 2010 | Franchise Adwords, Franchise Marketing, Franchise PPC Marketing
Use Google Adwords Ad Extensions, located at the campaign level, to highlight your local franchise territory’s address. Doing this will help increase your CTR and Quality Score by making your ad more attractive to local customers. This can be done either...
