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Google Glasses Advertising Update

by David Rothschild | Apr 5, 2012 | Adwords, augmented advertising, Google, google glasses, ppc

Google recently released a video emulation of what it would be like for a wearer to experience the world through it’s upcoming product – Google glasses. The video is complete with the wearer checking the weather when looking out the window, getting...

Franchise Marketing Tip of the Day: Adwords – Making Use of Your Trademark

by David Rothschild | Mar 16, 2012 | Adwords, Franchise Adwords, Franchise PPC Marketing, Franchise SEO, Pay Per Click Marketing

Many franchise companies as well as most businesses have proprietary names and brands that are trademarked. This tool can be utilized very effectively through Google Adwords and any other pay per click marketing platform that includes ad titles and copy. Including a...

How Will Google Adwords Incorporate Augmented Advertising?

by David Rothschild | Feb 23, 2012 | Adwords, augmented advertising, Google, google glasses, Marketing, ppc

The big news from Google this week came out of the company’s secret Mountain View ‘Google X’ laboratories that work on long term R&D projects. The New York Times reported that Google’s rumored ‘augmented reality’ glasses would...

Brand Page Battle: Google+ vs Facebook Business Pages

by David Rothschild | Aug 12, 2011 | Adwords, Facebook Pages, Google, google places, Google+ Brand Pages, San Francisco SEO, SEO, Social Media Marketing

We are  all becoming fairly familiar with the ubiquitous Facebook Brand Page.  Just to recap:  Facebook Profiles are for individuals, wheras Pages are for businesses, celebrities and other ‘entities.’   In a standard Facebook profile an individual acquires...

Can Google Real-Time Search Compete without Twitter?

by David Rothschild | Aug 4, 2011 | Adwords, facebook, Google, real time search, real time SEO, twitter

You might have noticed over the last few months that you haven’t been able to access Google’s real-time search features (it was on the left hand-column of the search navigation panel – the ‘updates’ button’).  For a while, this...
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