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Why is Netflix Hiding Their Non-Original Content from Google?

by David Rothschild | May 29, 2013 | Google, Robots.txt, SEO

There has been a lot of recent news regarding Netflix and their new business model, particularly centered around the company’s release of original content like ‘House of Cards’ and the much awaited new season of ‘Arrested Development.’...

SEM, SEO, PPC, CPC, CTR, SERP…

by David Rothschild | Jan 24, 2013 | Adwords, Adwords Guide, Google, Marketing, SEO, Social Media Marketing

Small businesses can often become quite overwhelmed with everything that comes along with running pay per click, search engine optimization and social media campaigns.  Beyond the massive amount of information out there on the subjects and the constantly evolving...

Start a Partner Links Program for SEO

by David Rothschild | Nov 1, 2012 | Franchise Marketing, Google, link building, link exchange program, local SEO, SEO, SEO Basics

One important factor in the organic ranking of your website are the number of links from other external sites that direct back to your website. In the ‘old days’ of search engine optimization, Google used to take this into account as one of the primary...

Brand Page Battle: Google+ vs Facebook Business Pages

by David Rothschild | Aug 12, 2011 | Adwords, Facebook Pages, Google, google places, Google+ Brand Pages, San Francisco SEO, SEO, Social Media Marketing

We are  all becoming fairly familiar with the ubiquitous Facebook Brand Page.  Just to recap:  Facebook Profiles are for individuals, wheras Pages are for businesses, celebrities and other ‘entities.’   In a standard Facebook profile an individual acquires...

Search Engine Marketing on the Rise

by David Rothschild | Apr 13, 2011 | google places, Page Speed, SEM, SEO, social media

The Search Engine Marketing Professional organization just released a report that shows the search marketing industry will grow 16% this year, bringing the industry to account for about $19.3 billion total. Not only does this statistic reflect the recovering economy...

What Really Matters for SEO: Page Speed, Not Page Rank.

by David Rothschild | Mar 15, 2011 | Google, page rank, Page Speed, SEO, SEO Basics

Many SEO experts used to preach about Google’s infamous ‘Page Rank’ (named after Larry Page) – which provides a 0-10 metric to determine your webpage’s online clout.   They would say that Page Rank directly correlated to where a webpage...
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