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Adwords Zip Code Targeting for Local Businesses

by David Rothschild | Nov 15, 2012 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google, local SEO

Many local businesses that provide professional services have a specific ‘market area.’ Whether it be a cleaning service, moving company or franchise business, each might only be able to serve a specific territory depending on how far they are willing to...

PPC & Adwords Campaigns for New Movie Releases

by David Rothschild | Sep 9, 2011 | Adwords, Google, Movie Adwords, Movie Marketing, ppc

Pay-per-click campaigns, and more specifically Google Adwords campaigns, are continually becoming utilized in more industries to garner attention for upcoming products.  One industry that appears to be catching on to usefulness of Adwords lately is Hollywood.   I...

Updated Google Places Search and SEO

by David Rothschild | Oct 28, 2010 | google places, San Francisco SEO

Google recently started rolling out their new and improved Google Places search results.  Essentially, the changes make Google Places listings for local businesses more visible by occupying more real estate (See below for the side by side comparison.)  So, the...

What questions are Americans asking the Google Gurus?

by David Rothschild | Sep 23, 2010 | America's Keyword Report, Google, keywords

In a certain respect, Google’s US search trends represents a cross section of the ‘American Collective Consciousness.’  The keywords that people are searching for in any given month are directly related to what’s in the news, what is currently...

Google pulls a fast one with Instant Search

by David Rothschild | Sep 9, 2010 | Adwords, Google, google instant search

One question that came up with the launch of Google’s new Instant Search feature is how it will affect adwords users.  Many reports have covered how instant search will potentially change the number of ad impressions (there will be more) and consequentially hurt...

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