by David Rothschild | May 24, 2012 | Adwords, Adwords Auction Insights, Google, keywords, ppc
Google has added a great new tool to their Adwords platform – the ability to closely examine auctions for individual keywords to flesh out the competitive field. The tool is called ‘auction insights’ and appears under the ‘keywords’ tab....
by David Rothschild | Nov 1, 2010 | America's Keyword Report, Google, keywords
In America, sports make the world go round. Sports fans are likely to drop social, moral, or professional obligations just to make sure they are home in time to watch the game. So how does this obsession reflect in our Google search trends? Do more people search for...
by David Rothschild | Oct 20, 2010 | Google, keywords, SEO, SEO Writing
It’s simply strange to think about. There are writers out there, in the present day, who are composing content for two audiences simultaneously: humans and robots. These individuals are search engine optimization (SEO) writers. Writing for SEO means creating...
by David Rothschild | Oct 12, 2010 | America's Keyword Report, keywords
For this edition of “America’s Keyword Report” we ask the question: what kind of foods are Americans Googling? This report is not only indicative of what we like to eat, but also the types of crazy diet fads that are currently sweeping the nation. ...
by David Rothschild | Sep 29, 2010 | Adwords, keywords, SEO, SEO Basics
We generally kick off all our PPC and SEO projects with some basic questions to further develop an understanding of our client’s market space. The goal of this is to determine what keywords we will end up targeting both for an SEO and PPC marketing campaign. If...
by David Rothschild | Sep 23, 2010 | America's Keyword Report, Google, keywords
In a certain respect, Google’s US search trends represents a cross section of the ‘American Collective Consciousness.’ The keywords that people are searching for in any given month are directly related to what’s in the news, what is currently...
