by David Rothschild | Nov 1, 2012 | Franchise Marketing, Google, link building, link exchange program, local SEO, SEO, SEO Basics
One important factor in the organic ranking of your website are the number of links from other external sites that direct back to your website. In the ‘old days’ of search engine optimization, Google used to take this into account as one of the primary...
by David Rothschild | Mar 15, 2011 | Google, page rank, Page Speed, SEO, SEO Basics
Many SEO experts used to preach about Google’s infamous ‘Page Rank’ (named after Larry Page) – which provides a 0-10 metric to determine your webpage’s online clout. They would say that Page Rank directly correlated to where a webpage...
by David Rothschild | Feb 17, 2011 | SEO, SEO Basics, white hat seo company
The news is abuzz with articles about JCPenny.com and how they used black-hat SEO techniques to scam Google and innocent online consumers. This is a sensational story because JC Penny is a large company and they were utilizing a massive amount of irrelevant...
by David Rothschild | Sep 29, 2010 | Adwords, keywords, SEO, SEO Basics
We generally kick off all our PPC and SEO projects with some basic questions to further develop an understanding of our client’s market space. The goal of this is to determine what keywords we will end up targeting both for an SEO and PPC marketing campaign. If...
by David Rothschild | Nov 24, 2009 | Google, keywords, San Francisco SEO, SEO, SEO Basics
Researching and choosing your site’s target keywords is the first step to SEO success. In a sense, keywords are the DNA of your master SEO plan; keywords will be the blueprint of where your site gets indexed and what type of customers are visiting you. It...
by David Rothschild | Nov 18, 2009 | San Francisco SEO, SEO Basics, SEO ROI, SEO Tutorial
So you’ve taken the steps to hire an SEO firm for your business website – lets say you are based out of San Francisco. Whether you are trying to climb above those pesky Yelp reviews, generate more leads, or simply want to get more eyes on a new special,...
