by David Rothschild | Aug 5, 2010 | Franchise Marketing, Franchise SEO, link building, local SEO
A wise man once said: “building incoming links to a page are an important component to SEO and Page Rank.” Actually, it was probably some SEO guy that said that. Anyways – getting links to your local franchise landing page is an important strategy...
by David Rothschild | Aug 2, 2010 | Franchise Marketing, Franchise SEO
So you’ve got the hang of updating your twitter feed, blog, and Facebook account on a regular basis. You still don’t have much traction though. What could be wrong? One possibility is you aren’t providing your readers with valuable content. Think...
by David Rothschild | Jul 13, 2010 | Franchise Marketing, Franchise SEO
One of the primary factors that Google and other search engines use to rank websites is fresh, relevant content. Google’s ‘web crawlers’ view recent articles, news, and updates on a franchise landing page as a sign that the site is important for...
by David Rothschild | Jul 8, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Pay Per Click Marketing, ppc
For a franchise organization with multiple territories, one of the keys for Adwords success is to make each territory as distinct as possible. One way this can be achieved is by utilizing location specific display URLS within your ad text. This display URL should...
by David Rothschild | Jul 5, 2010 | Adwords, Franchise Adwords, Franchise Marketing, Franchise PPC Marketing, Google
Bidding on competitor PPC keywords has basically become standard practice in a variety of industries, especially with large franchise organizations that are battling for market share. Even though quality score isn’t going to benefit from this strategy (your ad...
