by David Rothschild | Jan 24, 2013 | Adwords, Adwords Guide, Google, Marketing, SEO, Social Media Marketing
Small businesses can often become quite overwhelmed with everything that comes along with running pay per click, search engine optimization and social media campaigns. Beyond the massive amount of information out there on the subjects and the constantly evolving...
by David Rothschild | May 24, 2012 | Adwords, Adwords Auction Insights, Google, keywords, ppc
Google has added a great new tool to their Adwords platform – the ability to closely examine auctions for individual keywords to flesh out the competitive field. The tool is called ‘auction insights’ and appears under the ‘keywords’ tab....
by David Rothschild | Apr 5, 2012 | Adwords, augmented advertising, Google, google glasses, ppc
Google recently released a video emulation of what it would be like for a wearer to experience the world through it’s upcoming product – Google glasses. The video is complete with the wearer checking the weather when looking out the window, getting...
by David Rothschild | Feb 23, 2012 | Adwords, augmented advertising, Google, google glasses, Marketing, ppc
The big news from Google this week came out of the company’s secret Mountain View ‘Google X’ laboratories that work on long term R&D projects. The New York Times reported that Google’s rumored ‘augmented reality’ glasses would...
by David Rothschild | Sep 29, 2010 | Adwords, keywords, SEO, SEO Basics
We generally kick off all our PPC and SEO projects with some basic questions to further develop an understanding of our client’s market space. The goal of this is to determine what keywords we will end up targeting both for an SEO and PPC marketing campaign. If...
